UPSTAGE BUILDS ‘PERSONA AI’ THAT COMMUNICATES WITH VIRTUAL IDOL ‘MAVE’
2023/9/21UPSTAGE, METAVERSE ENTERTAINMENT AND PERSONA AI JOINT DEVELOPMENT AGREEMENT
INTRODUCING AN AI CHATBOT THAT ALLOWS YOU TO HAVE REALISTIC CONVERSATIONS WITH THE FOUR-MEMBER VIRTUAL IDOL GROUP ‘MAVE:’
“USING THE WORLD’S BEST LLM SOLAR, WE WILL LEAD GENERATIVE AI INNOVATION IN VARIOUS AREAS INCLUDING ENTERTAINMENT.”
(Upstage=2023/9/21) Now you can talk to K-POP idols through the world's best Upstage AI.
UPSTAGE (CEO KIM SEONG-HOON) ANNOUNCED ON THE 21ST THAT IT HAD SIGNED AN AGREEMENT WITH METAVERSE ENTERTAINMENT ON THE 20TH FOR ‘JOINT DEVELOPMENT OF PERSONA AI’. KEY EXECUTIVES FROM BOTH COMPANIES, INCLUDING UPSTAGE CEO KIM SEONG-HOON AND METAVERSE ENTERTAINMENT CEO SEO WOO-WON, ATTENDED THE AGREEMENT CEREMONY.
RECENTLY, ‘PERSONA AI’, WHICH GIVES AI CHATBOTS A PERSONALITY AND ALLOWS THEM TO CONVERSE LIKE REAL PEOPLE, IS EMERGING AS A NEW TREND. AI CHATBOTS WITH VARIOUS PERSONAS, SUCH AS FAMOUS CELEBRITIES, HISTORICAL FIGURES, AND VIRTUAL CHARACTERS, ARE CHARACTERIZED BY IMITATING EACH PERSON'S PERSONALITY AND SPEAKING STYLE AND ACTING AS LIFE-LIKE CONVERSATION PARTNERS.
ACCORDINGLY, UPSTAGE IS JOINING HANDS WITH METAVERSE ENTERTAINMENT TO DEVELOP NATURAL LANGUAGE-BASED CONVERSATIONAL PERSONA AI THAT CAN HAVE CONVERSATIONS ACROSS REALITY AND VIRTUALITY WITH THE VIRTUAL IDOL GROUP 'MAVE:'.
MAEVE, DEVELOPED BY METAVERSE ENTERTAINMENT, IS A FOUR-MEMBER GIRL GROUP MADE UP OF VIRTUAL HUMANS CREATED WITH AI. SINCE THEIR DEBUT IN JANUARY, THEIR MUSIC VIDEO FOR THEIR DEBUT SONG 'PANDORA' HAS SURPASSED 30 MILLION VIEWS IN TOTAL, AND THE GROUP HAS BEEN STREAMING 41 MILLION TIMES ON THE MUSIC STREAMING PLATFORM 'SPOTIFY', INSTANTLY GARNERING ATTENTION FROM GLOBAL K-POP FANS.
Upstage develops the engine that is the core of Persona AI by utilizing its own model, 'SOLAR', which ranked first in the Large Language Model (LLM) evaluation ranking of the world's largest machine learning platform 'Hugging Face', beating GPT-3.5. I take charge. In addition, we provide differentiated chatbot usability by investing in fine tuning and prompt engineering know-how accumulated through the operation of 'AskUp', which has 1.45 million users, the largest in Korea.
IN PARTICULAR, UPSTAGE PERSONA AI EMBODIES THE SPEAKING STYLE THAT HIGHLIGHTS THE UNIQUE CHARM OF THE FOUR MEMBERS OF MAEVE, INTERACTING WITH FANS AND ENHANCING THE LIVELINESS OF CONVERSATION. WE PLAN TO LEARN INDIVIDUAL DATA SUCH AS MBTI AND PERSONALITY OF EACH MEMBER, INCLUDING SIWOO, JENNA, TYRA, AND MARTY, AND PROVIDE UNIQUE FUN TO FANS THROUGH CUSTOMIZED CONVERSATIONS.
MEANWHILE, UPSTAGE IS USING THE SOLAR MODEL TO EXPAND ITS ‘PRIVATE LLM’ TERRITORY WITH LEADING COMPANIES IN VARIOUS INDUSTRIES. PRIVATE LLM IS A MODEL THAT SPECIALIZES IN LEARNING INTERNAL CORPORATE DATA AND PREVENTING INFORMATION LEAKS AND HALLUCINATIONS, AND UPSTAGE RECENTLY ENTERED INTO A FULL-FLEDGED MARKET BY SIGNING AGREEMENTS WITH CONNECT WAVE AND LOTTE SHOPPING. IN THE FUTURE, UPSTAGE WILL EXPAND ITS LLM APPLICATION AREA SPECIALIZED IN VARIOUS DOMAINS SUCH AS E-COMMERCE AND DISTRIBUTION, AS WELL AS THE FINANCIAL SECTOR, MANUFACTURING, AND ENTERTAINMENT.
KIM SEONG-HOON, CEO OF UPSTAGE, SAID, “IT IS MEANINGFUL TO BE THE FIRST IN THE INDUSTRY TO IMPLEMENT PERSONA AI THAT CAN COMMUNICATE WITH THE VIRTUAL GROUP MAEVE.” HE ADDED, “IN THE FUTURE, UPSTAGE WILL INNOVATE GENERATIVE AI IN CONTENT AREAS SUCH AS ENTERTAINMENT AND GAMES BASED ON THE WORLD’S BEST LLM SOLAR.” “WE WILL LEAD THE WAY,” HE SAID.
SEO WOO-WON, CEO OF METAVERSE ENTERTAINMENT, SAID, “THROUGH THIS COLLABORATION, EACH MEMBER OF MAEVE WILL BE ABLE TO SHARE THEIR IDENTITY AND STORY WITH FANS FROM EACH COUNTRY AND COMMUNICATE INTIMATELY.” HE ADDED, “PERSONA AI ALLOWS VIRTUAL ARTISTS TO OVERCOME LANGUAGE BARRIERS AND COMMUNICATE INDIVIDUALLY WITH FANS.” “I HOPE IT WILL BECOME A NEW MODEL THAT PROVIDES AN EXPERIENCE OF CONVERSATION AND GETTING TO KNOW EACH OTHER,” HE SAID.
※ Photo caption: Upstage (CEO Kim Seong-hoon, www.upstage.ai) announced on the 21st that it had signed an 'Agreement for Joint Development of Persona AI' with Metaverse Entertainment on the 20th. The photo shows Upstage CEO Kim Seong-hoon (right) and Metaverse Entertainment CEO Seo Woo-won.
-
Upstage | Keunkyo Kim, PR Director | keunkyo@upstage.ai Upstage | Sungbeom Bae, PR Manager | sungbae@upstage.ai
Download press release
-
Upstage is a leading domestic AI startup established in October 2020. Upstage stands out in the large language model (LLM) industry by taking first place on the Hugging Face leaderboard with performance exceeding ChatGPT's benchmark score for the first time in OpenLLM history. Based on these technologies, we present a reliable private LLM standard that maximizes data security and solves hallucination, helping companies conveniently use cutting-edge technology. In addition, Upstage's Chat AI 'AskUp' has over 1.4 million users, establishing itself as the largest AI service in Korea. Document AI Pack, another Upstage representative solution, utilizes AI OCR technology that has won the world's most prestigious OCR competition to automate documents by increasing efficiency and accuracy. By optimizing document processing through a pre-trained model with minimal data, cost and time are dramatically minimized compared to manual methods. Lastly, through the education program 'EduStage', we are also actively engaged in the educational content business that fosters differentiated professional talent who can be immediately put into AI business through hands-on education that incorporates AI business experience and solid AI basic education.
Upstage is comprised of members from global big tech companies such as Google, Apple, Amazon, NVIDIA, Meta, and Naver, and has participated in many world-renowned AI academic societies such as NeurlPS, ICLR, CVPR, ECCV, WWW, CHI, WSDM, and DMLR. We are solidifying our unrivaled leadership in AI technology by publishing excellent papers and becoming the only domestic company to win double-digit gold medals in the online AI competition Kaggle. While working as a professor at the Hong Kong University of Science and Technology, Upstage CEO Kim Seong-hoon won the ACM Sigsoft Distinguished Paper Award, the best paper award, four times for his research on bug prediction and automatic source code generation that combined software engineering and machine learning, and won 10 awards at the International Conference on Software Maintenance. He is considered a world-class AI guru who received the most influential paper award in 2018, and is also widely known as an instructor of 'Deep Learning for Everyone' with a total of more than 7 million views. Additionally, Upstage's co-founders include CTO Lee Tal-seok, who led Naver Visual AI/OCR and achieved world-class results, and CSO Park Eun-jung, who led the model team of Papago, the world's best translator.
