2023/9/21

• UPSTAGE, METAVERSE ENTERTAINMENT AND PERSONA AI JOINT DEVELOPMENT AGREEMENT

• INTRODUCING AN AI CHATBOT THAT ALLOWS YOU TO HAVE REALISTIC CONVERSATIONS WITH THE FOUR-MEMBER VIRTUAL IDOL GROUP ‘MAVE:’

• “USING THE WORLD’S BEST LLM SOLAR, WE WILL LEAD GENERATIVE AI INNOVATION IN VARIOUS AREAS INCLUDING ENTERTAINMENT.”

(Upstage=2023/9/21) Now you can talk to K-POP idols through the world's best Upstage AI.

UPSTAGE (CEO KIM SEONG-HOON) ANNOUNCED ON THE 21ST THAT IT HAD SIGNED AN AGREEMENT WITH METAVERSE ENTERTAINMENT ON THE 20TH FOR ‘JOINT DEVELOPMENT OF PERSONA AI’. KEY EXECUTIVES FROM BOTH COMPANIES, INCLUDING UPSTAGE CEO KIM SEONG-HOON AND METAVERSE ENTERTAINMENT CEO SEO WOO-WON, ATTENDED THE AGREEMENT CEREMONY.

RECENTLY, ‘PERSONA AI’, WHICH GIVES AI CHATBOTS A PERSONALITY AND ALLOWS THEM TO CONVERSE LIKE REAL PEOPLE, IS EMERGING AS A NEW TREND. AI CHATBOTS WITH VARIOUS PERSONAS, SUCH AS FAMOUS CELEBRITIES, HISTORICAL FIGURES, AND VIRTUAL CHARACTERS, ARE CHARACTERIZED BY IMITATING EACH PERSON'S PERSONALITY AND SPEAKING STYLE AND ACTING AS LIFE-LIKE CONVERSATION PARTNERS.

ACCORDINGLY, UPSTAGE IS JOINING HANDS WITH METAVERSE ENTERTAINMENT TO DEVELOP NATURAL LANGUAGE-BASED CONVERSATIONAL PERSONA AI THAT CAN HAVE CONVERSATIONS ACROSS REALITY AND VIRTUALITY WITH THE VIRTUAL IDOL GROUP 'MAVE:'.

MAEVE, DEVELOPED BY METAVERSE ENTERTAINMENT, IS A FOUR-MEMBER GIRL GROUP MADE UP OF VIRTUAL HUMANS CREATED WITH AI. SINCE THEIR DEBUT IN JANUARY, THEIR MUSIC VIDEO FOR THEIR DEBUT SONG 'PANDORA' HAS SURPASSED 30 MILLION VIEWS IN TOTAL, AND THE GROUP HAS BEEN STREAMING 41 MILLION TIMES ON THE MUSIC STREAMING PLATFORM 'SPOTIFY', INSTANTLY GARNERING ATTENTION FROM GLOBAL K-POP FANS.

Upstage develops the engine that is the core of Persona AI by utilizing its own model, 'SOLAR', which ranked first in the Large Language Model (LLM) evaluation ranking of the world's largest machine learning platform 'Hugging Face', beating GPT-3.5. I take charge. In addition, we provide differentiated chatbot usability by investing in fine tuning and prompt engineering know-how accumulated through the operation of 'AskUp', which has 1.45 million users, the largest in Korea.

IN PARTICULAR, UPSTAGE PERSONA AI EMBODIES THE SPEAKING STYLE THAT HIGHLIGHTS THE UNIQUE CHARM OF THE FOUR MEMBERS OF MAEVE, INTERACTING WITH FANS AND ENHANCING THE LIVELINESS OF CONVERSATION. WE PLAN TO LEARN INDIVIDUAL DATA SUCH AS MBTI AND PERSONALITY OF EACH MEMBER, INCLUDING SIWOO, JENNA, TYRA, AND MARTY, AND PROVIDE UNIQUE FUN TO FANS THROUGH CUSTOMIZED CONVERSATIONS.

MEANWHILE, UPSTAGE IS USING THE SOLAR MODEL TO EXPAND ITS ‘PRIVATE LLM’ TERRITORY WITH LEADING COMPANIES IN VARIOUS INDUSTRIES. PRIVATE LLM IS A MODEL THAT SPECIALIZES IN LEARNING INTERNAL CORPORATE DATA AND PREVENTING INFORMATION LEAKS AND HALLUCINATIONS, AND UPSTAGE RECENTLY ENTERED INTO A FULL-FLEDGED MARKET BY SIGNING AGREEMENTS WITH CONNECT WAVE AND LOTTE SHOPPING. IN THE FUTURE, UPSTAGE WILL EXPAND ITS LLM APPLICATION AREA SPECIALIZED IN VARIOUS DOMAINS SUCH AS E-COMMERCE AND DISTRIBUTION, AS WELL AS THE FINANCIAL SECTOR, MANUFACTURING, AND ENTERTAINMENT.

KIM SEONG-HOON, CEO OF UPSTAGE, SAID, “IT IS MEANINGFUL TO BE THE FIRST IN THE INDUSTRY TO IMPLEMENT PERSONA AI THAT CAN COMMUNICATE WITH THE VIRTUAL GROUP MAEVE.” HE ADDED, “IN THE FUTURE, UPSTAGE WILL INNOVATE GENERATIVE AI IN CONTENT AREAS SUCH AS ENTERTAINMENT AND GAMES BASED ON THE WORLD’S BEST LLM SOLAR.” “WE WILL LEAD THE WAY,” HE SAID.

SEO WOO-WON, CEO OF METAVERSE ENTERTAINMENT, SAID, “THROUGH THIS COLLABORATION, EACH MEMBER OF MAEVE WILL BE ABLE TO SHARE THEIR IDENTITY AND STORY WITH FANS FROM EACH COUNTRY AND COMMUNICATE INTIMATELY.” HE ADDED, “PERSONA AI ALLOWS VIRTUAL ARTISTS TO OVERCOME LANGUAGE BARRIERS AND COMMUNICATE INDIVIDUALLY WITH FANS.” “I HOPE IT WILL BECOME A NEW MODEL THAT PROVIDES AN EXPERIENCE OF CONVERSATION AND GETTING TO KNOW EACH OTHER,” HE SAID.

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