AI personalized recommendations for everyone: the growth of recommendation-related marketing technology and how to adopt it in enterprises
35% OF AMAZON'S REVENUE IS DRIVEN BY RECOMMENDATIONS, AND 80% OF NETFLIX VIEWING TIME IS DRIVEN BY RECOMMENDED MOVIES. RECOMMENDATION TECHNOLOGY HAS BEEN SELECTED AS A KEY TECHNOLOGY THAT INCREASES CONVERSION RATES AND SALES IN COMMERCE AND CONTENT BUSINESSES SINCE DEVELOPMENT BEGAN IN EARLY 2000, CENTERED ON GLOBAL IT COMPANIES.
As of early 2020, recommendation technology is no longer the preserve of large corporations. The emergence of recommendation solutions has made it easy for businesses to introduce recommendations into their services. But still, only less than 10% of companies have successfully adopted it. Choosing the right introduction method is the foundation for success. Watch this webinar to learn about the different types of referrals and the best way to do them in each situation.
In addition, you can understand marketing trends and related martechs in which personalization technology has become particularly important. We will understand the concept and rise and fall of personalization-related technologies such as 3rd/1st Party Data, retail media, and retargeting advertising, and will inform you of marketing technologies that will be revived in the future.