2023/9/11

• UPSTAGE-CONNECT WAVE, THE FIRST IN THE E-COMMERCE INDUSTRY TO ESTABLISH A PRIVATE LLM AGREEMENT

• SPECIALIZED IN DATA SECURITY AND HALLUCINATION PREVENTION WITH THE WORLD’S BEST UPSTAGE AI TECHNOLOGY THAT SURPASSES CHATGPT

• “SUPPORTING COMPANIES TO EASILY ADOPT GENERATIVE AI WITH THE WORLD’S HIGHEST PERFORMANCE UPSTAGE LLM”

(Upstage = 2023/9/11) Upstage, which created the world's best open LLM model that surpasses ChatGPT, is joining hands with ConnectWave to build the first generative AI service in the domestic e-commerce industry.

On the afternoon of the 8th, Upstage (CEO Kim Seong-hoon) and e-commerce specialist company ConnectWave (CEO Lee Geon-soo) announced the first generative AI-based ‘Private Large Language Model (LLM)’ in the e-commerce industry. It was announced on the 11th that a construction contract had been signed.

On the afternoon of the 8th, the two companies held a contract ceremony in the Connect Wave conference room at Park One Building in Yeouido, Seoul, with key executives from both companies in attendance, including Kim Seong-hoon, CEO of Upstage, and Lee Geon-soo, CEO of Connect Wave.

WITH THE GLOBAL GENERATIVE AI CRAZE BROUGHT ABOUT BY OPENAI'S CHATGPT, MANY COMPANIES ARE WORKING ON DEVELOPING LLM AND LAUNCHING NEW SERVICES AS A SOURCE OF GROWTH FOR THE FUTURE. HOWEVER, AS CHRONIC PROBLEMS WITH GENERATIVE AI, SUCH AS CONCERNS ABOUT INTERNAL CORPORATE DATA LEAKS AND HALLUCINATIONS THAT GENERATE INCORRECT INFORMATION, ARE EMERGING, PRIVATE LLM IS ATTRACTING ATTENTION AS AN ALTERNATIVE TO SOLVE THESE PROBLEMS. PRIVATE LLM IS A SPECIALIZED SOLUTION TO PREVENT INFORMATION LEAKS AND HALLUCINATIONS BY LEARNING ONLY THE COMPANY'S INTERNAL DATA.

ACCORDINGLY, UPSTAGE IS JOINING HANDS WITH CONNECT WAVE TO BUILD THE INDUSTRY'S FIRST PRIVATE LLM. CONNECTWAVE'S DATA COMMERCE PLATFORMS, DANAWA AND ENURI, ALREADY HAVE THE HIGHEST LEVEL OF SHOPPING PRODUCT DATA IN THE DOMESTIC E-COMMERCE INDUSTRY, APPROXIMATELY 1.4 BILLION KOREAN-BASED, AND HAVE JOINTLY ESTABLISHED A PRIVATE LLM THAT CAN PROVIDE A VARIETY OF SERVICES BASED ON UPSTAGE'S MODEL. THE PLAN IS TO DEVELOP AND INTERNALIZE IT.

FOR EXAMPLE, CONSUMERS VISITING DANAWA AND ENURI CAN EASILY FIND AND RECEIVE RECOMMENDATIONS FOR THE OPTIMAL PRODUCT THEY WANT BY ENTERING OR TAGGING SUBJECTIVE OR ABSTRACT ATTRIBUTES THROUGH THE FUNCTIONS SUPPORTED BY CONNECTWAVE'S PRIVATE LLM. THE STRATEGY IS TO MAXIMIZE CONSUMERS’ SHOPPING SATISFACTION THROUGH THIS.

‘Makeshop’, ConnectWave’s shopping mall production solution, is also upgraded to a new level through private LLM. If ConnectWave's private LLM is taught the data of a specific Makeshop-based shopping mall, delivery tracking, inquiries, return consultation, etc. are automated, and the shopping mall's review summary function as well as copy development of products are automatically possible. . In particular, we plan to support the installation of an AI recommendation engine in each Makeshop shopping mall.

UPSTAGE EMERGED AS A LEADING PLAYER IN THE GLOBAL AI INDUSTRY BY EXCEEDING THE PERFORMANCE OF GPT-3.5, THE BASIS OF CHATGPT, AND TAKING FIRST PLACE IN THE WORLD IN THE 'OPEN LLM LEADERBOARD' EVALUATION RANKINGS OPERATED BY HUGGING FACE LAST AUGUST. IN THE FUTURE, UPSTAGE WILL BEGIN TO PIONEER THE PRIVATE LLM MARKET IN EARNEST THROUGH THE COMMERCIALIZATION OF ITS AI MODEL, WHICH HAS BEEN RECOGNIZED FOR ITS GLOBAL COMPETITIVENESS, WHILE CREATING AN ECOSYSTEM FOR DOMESTIC LLM INDEPENDENCE THROUGH VARIOUS ATTEMPTS SUCH AS THE '1T CLUB', WHICH COLLECTS 1 TRILLION KOREAN TOKENS IN VARIOUS FORMS. WE PLAN TO FURTHER ACCELERATE ITS CONSTRUCTION.

KIM SEONG-HOON, CEO OF UPSTAGE, SAID, “WE ARE HAPPY TO SET A HISTORICAL MILESTONE OF ESTABLISHING THE INDUSTRY’S FIRST PRIVATE LLM WITH CONNECTWAVE, A DOMESTIC E-COMMERCE POWERHOUSE.” HE ADDED, “A GOOD LLM IS CREATED WITH GOOD DATA, AND THE BEST-PERFORMING UPSTAGE PRIVATE LLM, DANAWA, AND ENURI. “WE WILL PROVIDE CUSTOMERS WITH THE BEST DOMAIN-SPECIFIC AI SERVICE FUNCTIONS THROUGH HIGH-QUALITY KOREAN E-COMMERCE DATA,” HE SAID.

“BY ESTABLISHING THE INDUSTRY’S FIRST PRIVATE LLM WITH UPSTAGE, CONNECTWAVE HAS LEFT ANOTHER INNOVATIVE MILESTONE IN THE DOMESTIC E-COMMERCE INDUSTRY,” SAID LEE GEON-SOO, CEO OF CONNECT WAVE. “ANOTHER TREMENDOUS E-COMMERCE OPPORTUNITY THAT WILL BE LED BY PRIVATE LLM.” “AMIDST THE TRANSFORMATION OF COMMERCE, CONNECTWAVE WILL FIRMLY ESTABLISH ITSELF AS A LEADER IN THE NEXT-GENERATION E-COMMERCE PLATFORM NOT ONLY FOR CONSUMERS, BUT ALSO FOR AFFILIATES AND CUSTOMERS.”

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