2022/06/28

• UPSTAGE-LG U+ SIGNED A CONTRACT FOR 'EMOTIONAL TAG EXTRACTION AND OPINION-BASED SEARCH MODELING'

• BASED ON UPSTAGE’S AI TECHNOLOGY, IT IS POSSIBLE TO DERIVE SEARCH RESULTS THAT READ CUSTOMER EMOTIONS THROUGH SEMANTIC-BASED TAG EXTRACTION

• “BY COMBINING DATA AND AI TECHNOLOGY WITH LG U+ SERVICE, WE WILL CONTRIBUTE TO STRENGTHENING SERVICE COMPETITIVENESS AND ACCELERATING DIGITAL INNOVATION”

(Upstage = 2022/6/28) Upstage, a leading AI startup in Korea, has rolled up its arms to improve the video content search experience of LG U+.

Upstage (CEO Kim Seong-hoon, www.upstage.ai) announced on the 28th that it had signed a 'emotional tag extraction and opinion-based search modeling contract' with LG U+. Through this contract, the two companies will promote the development of an AI engine that analyzes and searches for emotional keywords in video content reviews.

RECENTLY, AS THE NUMBER OF VIDEO CONTENTS HAS RAPIDLY INCREASED DUE TO THE DEVELOPMENT OF OTT, 'MEANING-BASED VIDEO SEARCH' IS ESTABLISHING ITSELF AS AN ESSENTIAL TECHNOLOGY FOR IMPROVING THE VIDEO CONTENTS SEARCH EXPERIENCE. EXISTING VIDEO SEARCH IS OPERATED IN A WAY THAT PEOPLE DIRECTLY ATTACH KEYWORDS SUITABLE FOR IMAGES, SO KEYWORD SELECTION IS SUBJECTIVE, AND THERE IS A PROBLEM IN THAT IT IS EXPENSIVE TO MANUALLY CREATE AND MANAGE A KEYWORD DICTIONARY FOR ALL IMAGES.

In particular, tags are not managed except for the entered keyword, which affects the search experience, such as not being able to produce the desired results. excluded. 

Upstage uses AI that has learned LG U+'s data based on technology proven by publishing a number of excellent papers at international AI conferences including NeurlPS, AAAI, ACL, and EMNLP, and winning the Kaggle double-digit gold medal for the first time in a domestic company. , plans to build a model that derives search results by finding the right review based on the meaning of even ambiguous and complex search keywords. Upstage will also utilize AI-based analytics tools to discover and manage new tags.

In other words, if content was classified into genres such as horror or romance, it can be treated in detail as 'eerie thriller movies' or ' heartwarming romance movies' by including emotions, so customers can more easily find content that fits their emotions. You can search or get recommendations.

IN ADDITION, TO INTERNALIZE LG U+'S AI CAPABILITIES, UPSTAGE PLANS TO ENABLE CONTINUOUS AND AUTOMATED MODEL UPDATES BY USING DATA ACCUMULATION AND MODEL LEARNING METHODS.

THIS IS NOT THE FIRST TIME THE TWO COMPANIES HAVE COLLABORATED. SINCE THE END OF LAST YEAR, UPSTAGE SIGNED AN ADVISORY CONTRACT WITH LG U+ AND HAS BEEN COLLABORATING ON AI SERVICE DEVELOPMENT AND AI TALENT TRAINING. IN PARTICULAR, AT THE LG U+ PRESS CONFERENCE ON THE 9TH, HWANG GYU-BYEOL, CHIEF DATA OFFICER (CDO) OF LG U+, EXPLAINED THE ESTABLISHMENT OF A COOPERATIVE SYSTEM WITH STARTUPS AND CITED UPSTAGE AS A REPRESENTATIVE CASE.

UPSTAGE PLANS TO DO ITS BEST TO ENHANCE SERVICE COMPETITIVENESS AND CONTRIBUTE TO ACCELERATING DIGITAL INNOVATION BY COMBINING DATA AND AI TECHNOLOGY WITH LG U+ SERVICES THROUGH VARIOUS COOPERATION.

UPSTAGE CEO KIM SEONG-HOON SAID, “WE ARE DELIGHTED TO BE ABLE TO CONTRIBUTE TO AI TRANSFORMATION BEYOND DIGITAL TRANSFORMATION BY STRENGTHENING COOPERATION WITH LG U+. WE WILL DO OUR BEST TO CONTRIBUTE TO GROWTH AND COMPETITIVENESS ENHANCEMENT.”

Byung-gi Jeon, Senior Vice President of AI/Data Science at LG U+, said, “The essence of search technology is how accurately it understands customer needs and provides appropriate results. By introducing an AI-based search service, we will innovate the user experience for media search.”

ON THE OTHER HAND, UPSTAGE PROVIDES CUSTOMIZED AI TECHNOLOGIES SUCH AS NATURAL LANGUAGE PROCESSING SEARCH TECHNOLOGY THAT ENABLES MEANING-BASED SEARCH, OCR TECHNOLOGY THAT CAN EXTRACT AND USE DESIRED INFORMATION FROM IMAGES, AND RECOMMENDATION TECHNOLOGY THAT CONSIDERS CUSTOMER INFORMATION AND PRODUCT AND SERVICE CHARACTERISTICS. WE PLAN TO RELEASE AI PACK, A ONE-STOP SOLUTION TO HELP US UTILIZE IT, IN THE SECOND HALF OF THIS YEAR. AI PACK, WHICH IS ATTRACTING ATTENTION AS A REPRESENTATIVE NO-CODE AND LOW-CODE SERVICE, SUPPORTS NOT ONLY DATA PROCESSING AND AI MODELING, BUT ALSO CONTINUOUS UPDATE, ALLOWING CONVENIENT USE OF THE LATEST AI TECHNOLOGY.

Contact

Upstage | Geun-Kyo Kim, PR Director | 010-8229-7240 | keunkyo@upstage.ai

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